Our Story

We intentionally source the gifts of the earth, enriching every life we touch.

We founded doTERRA with the bold commitment to sell only pure essential oils. Our pursuit of purity not only benefits the lives of our customers when they receive the full natural benefits of the plant, it also ensures that every life we touch from source to you is also enriched.

What do we mean by pure?

A pure essential oil is unadulterated, which means three things: First, it’s sourced from nature rather than synthetically produced in a lab. Second, it’s authentic. Its botanical identity is verified through testing, confirming that it is what it says it is. Third, it’s undiluted by fillers or additives. It contains no added fragrances, dyes, or preservatives—no undisclosed ingredients.

We empower people and communities in their pursuit of self-reliance.

We are a company founded on personal empowerment. Our business model, sourcing strategy, and humanitarian efforts are designed to give people and communities the resources and tools to become self-reliant.

We break cycles of human suffering and poverty as our business expands.

From the beginning, it was clear that doTERRA had embarked on a journey that was bigger than essential oils. Through pure business practices, and our focus on health, wellness, and philanthropy, our company is uniquely designed for social impact and personal empowerment for all.

We advocate and educate to empower everyone with natural wellness solutions.

We strive to share the resources, education, tools and solutions that can empower anyone to make their own informed decisions about the wellbeing of themselves and their loved ones. To offer everyone a personal essential oil education and experience around the world, doTERRA uses the power of people, via our modernized direct selling model.

We advance science for the innovative use of essential oils.

We choose to source nature’s most powerful essences differently and set the standard for the rest of the health and wellness industry. doTERRA’s team of expert scientists and research partners continuously revolutionize the landscape through state-of-the-art testing and unrelenting innovation.

For 14 years, we’ve quietly gone about doing good while dramatically disrupting corporate responsibility norms. But amid today’s culture of faster and cheaper, we’re pushing ourselves to do more.

By the close of 2030, our goal is to triple our impact with the people we empower, communities we serve, lives we improve and the progress we make in sustainability and science. We know we will achieve this goal because of our enduring pursuit of purity. Together with our Wellness Advocate leaders, we are committed to close out this decade by enriching more lives with our pure products, pure intentions, pure business practices, and our pure love for humanity. 

Read our Annual Impact Report

A Look Back At How It All Started

Founded in 2008, doTERRA grew rapidly thanks to the vision of a group of passionate people with a mission to share pure essential oils with the world. They formed a company and named it doTERRA, a Latin derivative meaning “Gift of the Earth.” Watch the story of doTERRA’s genesis.

Read More About Our History

†For more information about typical earnings, see our Opportunity and Earnings Disclosure