BOGOs for Your Business

At doTERRA we love all of our promotions equally, but BOGOs are easily some of the most anticipated. doTERRA BOGOs are typically a five-day event of buy-one-get-one-free deals, and sometimes there’s even a chance to get exclusive, limited-time products. But even with all of this excitement, BOGOs are so much more than just a week of amazing deals. Of all our yearly promotions, BOGOs offer unique opportunities for you to build toward your doTERRA business goals.

Not sure how to make the most of BOGOs for your business? We’ve laid out 10 key ways you can harness the excitement of BOGOs to help propel your business forward. 

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Building Strategies

BOGOs can create extra excitement about joining doTERRA, build interest in the Loyalty Rewards Program, and give your team builders a helpful boost.

1. The Perfect Time to Enroll. Get your potential customers excited about enrolling with one of the best deals of the year. After all—what’s more exciting than making your first doTERRA order and getting a ton of free product?
2. BOGOs and the Loyalty Rewards Program. BOGOs are uniquely compatible with the benefits of the LRP. All BOGO “buy” items can be added to your LRP template and placed as an extra Loyalty Order for the month, meaning you can earn points on your BOGO purchase! If your customers aren’t already participating in the Loyalty Program, BOGOs are a great time for them to join.
3. Empower Your Builders. All the strategies in this post are designed to work for every member of your team. Develop a brief quarterly BOGO training for your builders to teach them how to use BOGOs to enhance their business and building whenever this promotion comes around!

Networking Opportunities

BOGOs create a great opportunity to talk about doTERRA with others, follow up with contacts, and strengthen your team’s communication channels.

4. The Ultimate Ice Breaker.Promotions are great talking points in general, but it’s an especially effective icebreaker to highlight current promos that your customers can take advantage of. Simply asking, “did you know doTERRA is having a BOGO sale right now?” is a great way to start a discussion!
5. Build Team Relationships.Whether or not you usually make daily contact with your team, make it a priority during BOGOs! Keep an eye on BOGO announcements and notify members of your team with a personal message or email. Let your team know that you are looking out for them and that you’re available to help them maximize BOGOs for themselves!
6. A Way to Reconnect. Do you have a list of follow-up contacts gathering dust, or maybe you have some interested names who are still on the fence about doTERRA? Call them during BOGOs and let them know they came to mind when you saw this amazing promotion. Once again, this icebreaker may be just what you need to rekindle old contacts!

Education and Promotion

BOGOs come with a collection of amazing materials that you can leverage to share and educate your customers about doTERRA products.

7. Product Experience and Education. BOGOs are an ideal time for your customers to discover top oils, as well as products they might not have tried or don’t use as often. When BOGOs are announced, we also boost product spotlights and blog posts. BOGO week emails also typically include an eBook with additional education and tips for each BOGO product!
   When people are empowered to learn how to use the BOGO products together or on their own, they’ll be more excited to participate in the offer.
8. Online Resources and Sharing. Using social media to share news about BOGOs is a great way to give your business profile a boost. You can share our daily Instagram (@doterraca) and Facebook posts, BOGO product posts and spotlights from our blog, or create your own posts using resources available through the Digital Marketing Kit or the doTERRA Social mobile app.

Steal of a Deal

We all love a great business strategy, but a deal is a deal!

9. Stack Promotions.During the month or week of BOGOs, keep an eye out for other promotions that allow customers to receive additional free products when they order a certain PV amount. While it isn’t required to purchase BOGOs to qualify for these promos, doing so is the best way to get the maximum free products in a single order!
10. Stock Up. At the end of the day, this promo is all about the BOGO products themselves! The BOGO essential oils and products range from classic favorites to all new and totally exclusive options. Take advantage of the maximum order limit each day to stock up on every product. Use the products for sharing, or as a sample for your classes, giveaways, and other business strategies.
    If your customer’s BOGO order is also their enrollment order, they’ll get to pick an additional free product if they order 150 PV or more!

These are just some of the top ways BOGO week can be helpful for your business goals, but there’s really no limit to how you can make them work for you. What is your favorite way to use BOGO week to grow your business? Share this article to Instagram or Facebook and caption the post with your personal ingot of knowledge. Don’t forget to tag us (@doterraca)!