Growing your online presence

Technology plays a huge role in our daily lives which means if you want your business to be successful, one of the most important things that you should be thinking about is improving your online presence. When you hear the name of a brand, the first thing that many people do is look at their website or their social media pages to check out what they offer. You, as the Wellness Advocate are running your own business and by not having a strong online presence, you may lose out on enrolments or potential customers. Here are some strategies you can put into place that can improve your online presence and help drive traffic to your websites or social platforms. 

1. Optimise your website for mobile - in September 2019 we had 64% of mobile users versus 25% of desktop users visit our doTERRA Australia and New Zealand website. This is indicates that mobile is used more than laptops, computers or tablets. If you have a visually attractive website, it’s a good idea to make sure that it is optimised for mobiles too. This can aid with search engine optimisation (SEO), and therefore achieving a higher ranking in Google searches. You can see if your website is mobile friendly by using the Mobile-Friendly Test Tool – this will show how Google sees your pages.
    
2. Create valuable content – you may have heard the phrase ‘Content is King’ - this is still relevant in 2019. Whether it’s an infographic or a video, they all contribute to your online presence. Blogging is also a great way to ensure that your content is easily shared. If you want to increase your online engagement, add links that refer back to your website. The content that you produce should be relevant, engaging, informative and should reflect the brands values. This will help with your Google searches where you have a better chance of being ranked higher.
    
3. Be active on social media – social media is also a great way to improve your online presence and depending on your business, this will determine which social media platforms you should use. Here at doTERRA we focus on Instagram and Facebook. Posting engaging content on a daily basis will help you interact with influencers and potential & current customers. This will help grow your online presence as they will start to share your posts therefore setting your business up for success. If you struggle for time, spend an hour a day creating content that your customers would enjoy and use social media management platforms such as Hootsuite to help schedule your posts.
    
4. Improve your SEO – SEO is all about making your website visible by the search engines. Implementing an SEO strategy will help drive traffic. This is achieved by ranking higher in the online search results. A SEO strategy involves making a list of keywords that is based on your business e.g. doTERRA, essential oils, leaders. Next, complete points 2 and 3 by creating valuable content, setting up blogs and your social media pages based of these keywords. Finally, measure your success using analytics. This will help you recognise your success or identify areas of opportunity.

Improving your online presence doesn’t happen overnight, but implementing these steps will help drive more traffic to your website and convert visitors to customers, therefore growing your business.