Aroma is an important component of the AromaTouch Technique because it instantaneously prompts powerful emotional responses. As research has exhibited, activating your olfactory system can direct your mind to specific memories, relax you, and help create a close connection with whomever you are sharing the experience.

Have you ever wondered how walking through an orange grove can immediately induce powerful memories of your childhood? Or how the faint aroma of cinnamon can remind you of mom’s Sunday-morning cinnamon rolls—even 30 years later? It’s basic human biology. There is a direct connection between your nose and your brain’s emotional control center: the limbic system. This is due to the amazing olfactory bulb, a neural structure in the forebrain that sends input to the amygdala. In short, information from your nose goes directly to the limbic system, which controls mood, memory, and emotions. Your body also contains far more receptors associated with smell (over 1,000) than it does for any other sense. Due to this, you are capable of discerning countless aromas—many of which you may not even be able to describe—with amazing sensitivity and accuracy. Human biology has made the olfactory system the most subtle, yet effective, means to induce specific and distinct responses. This is one of the primary reasons why essential oils can be so powerful in influencing well-being.