Aroma is an essential component of the AromaTouch Technique because it instantaneously prompts powerful responses. Research has shown activating your olfactory system can direct your mind to specific memories and create a close connection with whomever you’re sharing the experience. Also, aroma can create a relaxing atmosphere.

Have you ever wondered how walking through an orange grove can immediately bring memories from your childhood rushing to the surface? Or how the scent of cinnamon can remind you of your mother’s Sunday morning cinnamon rolls—even 30 years later?

It’s basic human biology. There’s a direct connection between your nose and your brain’s recall center: the limbic system. That’s because of the amazing olfactory bulb, a neural structure in the forebrain that sends input to the amygdala. In short, information from your nose goes directly to the limbic system.

Your body also has far more receptors associated with smell (over 1,000) than it does for any other sense. That means you’re capable of discerning countless aromas—many of which you may not even be able to describe—with amazing sensitivity and accuracy. Human biology has made the olfactory system the most subtle yet effective way to induce specific and distinct responses.

And it’s one of the main reasons essential oils are so powerful when it comes to influencing well-being.