Expanding Your Reach with the Refer a Friend Program

Founded on the principle of harnessing the purest extracts from nature, dōTERRA introduces individuals to a world of holistic well-being. Amidst this landscape stands Tracy Wang a doTERRA Wellness Advocate from Vancouver, Canada.

doTERRA's vision to help the world heal resonates deeply within Tracy's heart. The aspiration to triple its impact by 2030 ignited a sense of purpose in her, prompting contemplation on how she and her team could amplify their influence alongside the company.

With over 3.2 million members in North America—constituting just 0.8% of the population—the vast potential for growth within doTERRA became apparent. Tracy faced challenges in directly reaching out to people and found that her circle of people whom she could reach out to about doTERRA began to shrink drastically as she had already introduced her friends to doTERRA.

However, an unexpected breakthrough occurred in April when she enrolled 29 new members, a staggering increase from the previous year, attributed to the Refer a Friend program. The brilliance of the program lies in its simplicity.

Among Tracy’s team, 85% are Wholesale Customers empowered by the Refer a Friend program to effortlessly share oils through a simple link. Why does this matter? Research says 92% of consumers trust personal recommendations more than traditional marketing.

Gone are the days of barriers. The Refer a Friend program, launched in April, allows everyone to share the gift of essential oils without pressure. Take Lea's story in Tracy's team – a wholesale customer turned wellness advocate through the program. Her success led to more enrollments, a win-win-win situation.

Want to promote this program creatively? Leanne's idea from a Canada Black Spruce sourcing trip was ingenious. Sharing cards with personalized links and messages led to positive responses and new enrollments.

If you love doTERRA's oils and culture, join Tracy. Let's triple our impact and contribute to helping the world heal. Tracy has already started with the Refer a Friend program—are you willing to begin?