Items (0)
Total: $0.00

The Power of Creating a Movement: Insights from Justin Harrison


A movement unifies people through shared beliefs, ideas, or objectives. It serves as a catalyst for change—externally as well as internally within a person’s physical, emotional, and mental spheres. At doTERRA, movements are defined by culture and shaped by daily actions and practices.


People come and go, but movements don’t. They’re remembered forever. As you create your team, build a movement and turn it into momentum!


Justin Harrison took the stage at convention 2023 to share his tips for building movements at doTERRA. He said everyone is at a different place in his or her doTERRA journey, but the doTERRA movement inspires a purpose in all people, no matter where they are on the diverse developmental landscape.


  • Customers and Wellness Advocates enact change one drop at a time.
  • Elites courageously invite others to transform their lives.
  • Premiers present the doTERRA message with integrity.
  • Silvers model successful habits with commitment.
  • Golds nurture team cultures rooted in vision and lead by example.
  • Platinums expand communities and leadership.
  • Diamonds inspire and lead the movement.
  • Blue Diamonds cultivate empowered leaders with purpose.
  • Presidential Diamonds strive to serve and transform the world.

Each journey makes a resounding declaration of readiness for the future, creates an ode to learning from the past, and promises a relentless pursuit of progress.


Justin Harrison’s insights—paired with the doTERRA mission and purpose—paint a comprehensive picture of how movements are cultivated, nurtured, and sustained. Ultimately, the amalgamation of passion, purpose, authenticity, and resilience propels a mere group into becoming the paradigm-shifting force of a movement.


Select Your Continent

Select Your Region

Select Your Location

Select Your Language