Our History

The meaning behind dōTERRA

Founded in 2008, doTERRA was built on the mission of sharing therapeutic-grade essential oils with the world. Having seen for themselves the incredible benefits that can be had from using these precious resources, a group of health-care and business professionals set out to make this mission a reality. They formed a company and named it doTERRA, a Latin derivative meaning “Gift of the Earth.”

The first hurdle to overcome, however, was to establish a standard of quality in an industry that had never had one. It wasn’t enough to simply provide essential oils to homes around the world; the doTERRA founders were committed to providing only the highest quality and purest essential oils so that families could know with surety that they were using only the best to promote health and wellness for their loved ones. This commitment lead to the creation of a new standard of therapeutic quality: CPTG Certified Pure Therapeutic Grade®.

To achieve such a grand vision as bringing essential oils to the world required a team of dedicated people. This team would need to be made up of people dedicated to hard work, commitment, passion, and vision. That team has grown since its initial inception, but the mission remains the same—to provide essential oils that appeal to everyone from the novice to the expert, and that can be used safely on your loved ones.

Sharing essential oils is a unique experience, and the founders of doTERRA recognized that a sales model just as unique would be needed. In order to best facilitate personal essential oil experiences, doTERRA utilizes a direct selling model that allows distributors to work with customers as opposed to mass marketing. This more individual approach allows individuals to experience for themselves the incredible power of essential oils while also developing relationships of trust. This model also created the opportunity for individuals and families to achieve their dreams of financial independence. Over 2 million Wellness Advocates, now use and sell doTERRA products around the world.

The first offering of doTERRA essential oils included 25 single oils and 10 blends and was introduced for sale on April 25, 2008. Since that time, the dōTERRA product offering has added many more single oils and oil blends as well as nutritional, spa, and healthy living products based on essential oil technologies and a comprehensive wellness philosophy. Of course, that offering couldn’t be possible without a Global Botanical Network of artisans and distillers. As doTERRA has become a trusted partner in the essential oils industry, it has also been able to help communities improve their own economic futures through its Co-Impact Sourcing® model and the doTERRA Healing Hands Foundation.

Based in a state of the art facility in Pleasant Grove, Utah, doTERRA continues to work toward achieving its vision of providing all families everywhere with the health-promoting benefits of essential oils. Now, dOTERRA means more than “gift of the earth.” It also means wellness, health, and hope. 

 

dōTERRA Milestone Timeline

 

2008—doTERRA founded

2008—CPTG Certified Pure Tested Grade™ becomes symbol of doTERRA quality control standard

2009—AromaTouch Technique introduced

2009—Taiwan office opens

2010—doTERRA Healing Hands Foundation® created in September

2010—Europe office opens

2011—Scientific Advisory Board established, including both scientific advisors and medical physicians

2012—100,000 Wellness Advocates and customers

2012—Japan office opens

2013—doTERRA breaks ground on state-of-the-art corporate headquarters in Pleasant Grove, Utah 2013 - doTERRA Healing Hands Foundation’s first annual service expedition to Huehuetenango, Guatemala

2013—Separate Medical Advisory and Scientific Advisory Boards established to further specific roles in quality, research, and medicine

2013—Australia, Hong Kong, and Korea offices open

2014—1,000,000 Wellness Advocates and customers

2014—500+ employees

2014—The first phase of doTERRA’s new corporate campus is completed

2014—China office opens

2015—Product Center opened in Pleasant Grove, Utah

2015—The second phase of the corporate headquarters is completed

2015—1,000+ employees

2015—doTERRA Healing Hands Foundation partners with Days for Girls

2015—2,500,000 Wellness Advocates and customers

2015—Singapore office opens

2016—doTERRA named one of “America’s Best Midsize Employers” by Forbes

2016—Esseterre Bulgaria opens

2016—3,000,000 Wellness Advocates and customers

2016—doTERRA Healing Hands Foundation, in partnership with CHOICE Humanitarian, completes the first two earthquake-resilient schools in Nepal after the 2015 earthquakes

2016—Canada office opens

2017—doTERRA named one of “America’s Best Midsize Employers” by Forbes for the second year in a row

2017—doTERRA completely vindicated in Young Living Trial

2017—doTERRA breaks ground for phase 3 of corporate headquarters expansion

2017—doTERRA announces new Healthcare Initiative

2017—doTERRA breaks Guinness World Records for “Most Personal Hygiene Kits Assembled in One Hour”

2017—2,000+ employees

2017—Malaysia, New Zealand, and Costa Rica offices open

2018—doTERRA named one of “America’s Best Midsize Employers” by Forbes for the third consecutive year

2018—10 Year Anniversary

2018—doTERRA’s 2018 Global Convention recognized as a zero-waste event

2018—Donates $5 million to support Huntsman Cancer Foundation hospital expansion

2018—First Prime Meridian Health Clinic opens in St. George, Utah

2018—doTERRA supported 122,095 jobs and impacted 541,349 lives through global sourcing efforts

2018—doTERRA recognized as the leader in the Global Aromatherapy and Essential Oils Market by Verify Markets

2018—3,200+ employees

2018—doTERRA opens a childcare facility

2018—Brazil, Guatemala, Ecuador, and Russia markets open

2019—doTERRA’s Science team published several clinical trials

2019—Opens Prime Meridian clinic for employees in Pleasant Grove

2019—Supported over 830 organizations through corporate sponsorships, partnerships, and project participation

2019—Opens a new product center in Alaska

2019—doTERRA named a Top Workplace in the Salt Lake Tribune Top Workplaces Awards

2019—partnered with Tour of Utah and the Utah Jazz

2019—doTERRA shares vision for more sustainable sourcing of Frankincense and Myrrh at the 6th World Congress on Medicinal and Aromatic Plants

2019—Partners with St. Elizabeth’s Healthcare to create the doTERRA Center for Integrative Oncology

2019—Colombia, Philippines and South Africa markets open

2019—doTERRA’s sourcing and social impact projects have impacted 1,014,071 lives

2020—doTERRA Healing Hands Foundation celebrated its 10-year anniversary

2020—doTERRA Center for Integrative Oncology opened at St. Elizabeth’s Hospital in Edgewood, Kentucky

2020—Opened European Manufacturing Headquarters in Cork, Ireland

2020—Opened European Call Center in Budapest, Hungary

2020—Conducted the first completely virtual global convention, our largest global event ever

2020—Verify Markets named doTERRA the global leader in the essential oil industry

2021—Opened new markets in Thailand and Israel

2021—Launched Hope, our comprehensive action plan to fight human trafficking and victimization

2021—Opened the Sanaag Specialty Hospital, providing first-time access to healthcare for a region with more than 600,000 people