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Earning and Opportunity Guidelines

man presenting to a group of people
man presenting to a group of people


Since doTERRA started, we’ve been empowering families with pure, natural solutions for their homes. Many members join doTERRA simply to enjoy doTERRA products (Wholesale Customers). Others (Wellness Advocates) participate for the business opportunity doTERRA presents.

It’s important to understand doTERRA policies when discussing the potential financial benefits of distributing doTERRA products as a Wellness Advocate. These policies ensure no one is misled or deceived. Anytime you share information about the financial benefits of the doTERRA business opportunity, it’s considered an “earning and opportunity claim.”

The following three rules apply to all earning and opportunity claims:

  1. Statements about earnings must be true.
  2. Statements about earnings must be typical for most Wellness Advocates.
  3. A disclaimer should be included in the earnings statement. An example of a disclaimer is, “Numbers displayed are 2020 annual averages. Personal earnings, including first-time rank earnings, may be significantly less. See the 2020 Annual Business Builders report and Opportunity and Earnings Disclosure at https://www.doterra.com/US/en/quick-reference."

Earning and Opportunity Claim Definitions

The benefits of building a doTERRA business can be powerfully persuasive on their own—without any misrepresentation of opportunity. Below are some suggestions and guidelines to help you talk about the doTERRA business opportunity in a compliant way.

Here are acceptable ways to discuss earnings:

woman with a computer

Time spent on reaching levels or earnings: Consider sharing how much time you spend building your business. Openly talk about the time and effort required to get where you are today. No doTERRA business was built overnight—they take time and work! Explain that everyone has a different path to building a doTERRA business. Each person is in control of how much time to spend on the business each week. You can explain that spending more time on the business will yield greater results; however, building slowly can still produce positive results with time. Don’t suggest your team members must quit their jobs to start doTERRA. Wellness Advocates should decide on their own how much time they can commit. They alone decide if they’ll leave another job to focus exclusively on doTERRA. Some Wellness Advocates find their previous job complements building a doTERRA business and prefer to keep that job indefinitely.

Schedule: Consider sharing posts about your flexible schedule and independent work.

couple in a meeting with a man

Avoid using “income claims” such as:

Lifestyle claim: Avoid posting pictures of luxury assets or comparable items that suggest your doTERRA commissions help you afford the suggested lifestyle.

Income pictures or representation: Avoid posting pictures of your doTERRA commissions earnings, checks, or bank statement as evidence of your income or success.

Buzzwords: Avoid buzzwords like financial freedom, full-time income, replacement income, residual income, and career-level income.

Replaced income: Avoid advertising that your doTERRA earnings have replaced your job or income.

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