Sharing

Marketing

Marketing doTERRA products and business opportunities online, in person, or in print can be rewarding experiences for you and your team. To share responsibly, please consider the following guidelines to better understand the best practices surrounding trademarks and platforms.

Logo and Media Specific Guidelines

Permission must be obtained to use the doTERRA name and trademarks on merchandise, apparel, signs, and media in accordance with the doTERRA Media Specific Guidelines. This is to ensure compliance with regulatory requirements wherever doTERRA operates.

These guidelines are found in Section 12:D of the doTERRA Policy Manual.

If you have additional questions not outlined on this page or to submit material for approval, contact doTERRA Compliance.

Cinematic Media and Media Interviews

Cinematic media is any transmission of information by television, cable, stage, live theatrical performance, or satellite transmissions. Any use of allowed content by cinematic media is prohibited without prior written consent from the company. doTERRA retains the right to approve or not approve any item in its sole discretion.

Cinematic Media won’t be approved unless the following is provided to doTERRA:

1. A full script of the cinematic media
2. Copies of all the graphics or images included in the media, if any
3. Identification, headshots, and a resume of all actors or presenters in the media
4. A description of how the allowed content will be used
5. A description of how, where, and when the proposed media will be used
6. A description of the quantities of the media that will be manufactured and offered for sale or gratuity
7. A royalty agreement signed by the applicant, which will be provided by doTERRA after the initial approval of the design or prototype

Apparel and Merchandise

doTERRA must approve all apparel and merchandise before it’s manufactured, sold, or given away.  doTERRA retains the right to approve or not approve any item at its sole discretion.

Apparel refers to any T-shirts, hats, or any other apparel that bears allowed content, such as “doTERRA.”

Merchandise is any item besides apparel that bears the doTERRA name.

Apparel and merchandise won’t be approved unless the following is provided to doTERRA:

1. A designed image or prototype of the proposed item, along with a description of the materials to be used to create the item
   • The more detail that’s provided, the better. Apparel and merchandise won’t be approved if they don’t match the company’s trade dress.
2. A description of how and where the proposed item(s) will be manufactured, sold, or given away
3. A description of the quantities that will be manufactured and offered for sale or gratuity
4. A royalty agreement signed by the applicant, which is provided by doTERRA after their initial approval of the design or prototype

Buildings and Signs

Before you can include any doTERRA trademarks or trade dress, you must first attain consent from doTERRA.

This approval won’t be given unless the following is provided to doTERRA:

1. A description of the proposed site, including the name of the city and state
2. A floor plan of a proposed building or store
3. A description of the other businesses or signage that are located near the proposed site
4. A design, or prototype of each item that will display allowed content at the site or sign
5. A description of the proposed location of each sign within the building
6. A description of the materials to be used to adorn the site or signage
   • Signage won’t be approved if it doesn’t match doTERRA trade dress.
7. A royalty agreement signed by the applicant, which will be provided by doTERRA after their initial approval of the design or prototype

 
 

 

Classes and Presentations

Have you ever wondered how to invite, share, and build an exciting experience for class attendees? Whether it be practicing do it yourself (DIY), gardening, baking, promoting spa products, introducing essential oils, green living, outdoor living, performing the AromaTouch Technique^®, or business building, knowing what you can do at a class will make all the difference! Please consider the following guidelines when you prepare and execute your next class.

Operations and Support

Please represent the company and yourself as a doTERRA Wellness Advocate well by fulfilling orders within a timely manner and adhering to the company’s Product Returns Policy. To best manage orders and returns, please guide your customers to use your mydoterra.com business site for orders and to contact doTERRA Customer Service for questions related to returns. This information is also listed at the bottom of doterra.com.

Product Listings

Product descriptions must be compliant and not include any disease terms. Avoid selling sample vials of essential oils, repackaging products, or breaking up kits. If selling a non-doTERRA product that contains essential oils as an ingredient, don’t list it as a doTERRA product or use doTERRA trademarks. Products shouldn’t be sold at prices that devalue the product, nor should you provide exclusive offers that accomplish the same. This helps avoid bidding wars between Wellness Advocates who are competing for customers and keeps the playing field level and fair. In the same vein, you can’t offer free shipping, free enrollment, or special enrollment promotions. However, doTERRA will from time to time offer an enrollment promotion! We encourage you and potential customers to take advantage of these deals that are specifically endorsed and sponsored by doTERRA. In the US, you must follow Minimum Advertised Price (MAP) pricing (United States link and Canada link). You cannot sell products labeled “NFR” (not for resale).

Enrollments

When processing an enrollment, direct your customer to your mydoterra.com business site. It’s helpful if you guide a new member through the process. Avoid using doTERRA enrollment terms and conditions on your website to have the customer “agree” to the terms outside of the doTERRA system. Your customer needs to agree with doTERRA terms and conditions to validate their own membership. This doesn’t apply to retail customers or purchases. There’s no formal contract associated with these sales.

AdWords

If you’d like to use paid ads (for example, Google Ads) for your business, please work with the doTERRA Compliance team to ensure your ads are compliant and approved. You can’t use URLs owned by doTERRA, including mydoterra.com.

Business/Opportunity Focused Sites or Tools

You can’t offer supplementary compensation for enrollments (building an opportunity on the opportunity). You can’t use doTERRA to gain enrollments and use those enrollments for a parallel opportunity. This kind of business building isn’t allowed. Don’t make misleading income or lifestyle claims and remember to use an earning and opportunity disclaimer.

Useful Links:

• Annual Business Builder Report
• Opportunity and Earning Disclosure